Online Content Marketing in 30 Minutes by Derek Slater is a bare bones look at content marketing, written for the small-to-medium sized business. There is internal evidence that this book was intended to be only an e-book and I almost didn’t finish reading it past the introduction because of a graphic with a rather glaring typo/misspelled word.
I’m glad I didn’t give up on the book altogether. I found it to be very interesting, albeit it took me longer than 30 minutes to read and I’m a fast reader. The author begins with where you and your business are today. Starting with the end in mind, something he admittedly took from Stephen Covey, he has the reader look at what is already there. Using Google AdSense and similar online tools to assess what content is already working for the business as the foundation, Slater gives several ideas of how to build from there. No need to reinvent the wheel. Maybe just add some new tires to increase your traction.
There are three additional chapters at the end of the book--one summarizing the overall content, and two more from other books written by the author.
Ultimately, the book was interesting because I learned a few things. If you know about content marketing and want to learn some new tricks of the trade, this book will not meet your needs. But for a novice like me, it was insightful. I almost wish I owned a business so I could put some of its suggestions to good use. As it is, I think I know a few people who will benefit from my newfound knowledge and I may even know someone to whom I can pass this book. Regardless, I know it won’t go to waste.